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Are you making these social media mistakes?
Social media is now a necessity for every business. However, it’s essential to have a plan about how you want to use social media rather than just a ‘because it’s there’ approach and hope for the best....
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Do you share content without reading it?
Social sharing buttons are now commonplace on every website and blog that we visit. It’s now very easy to share content that we find on our social networks, but it’s also very easy to just to click a...
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Why your clients don’t understand social media
Have you ever wondered why so many of your clients don’t ‘get’ social media? It’s all too easy to understand why many ‘traditional’ or, dare I say it … Old fashioned businesses don’t grasp the whole...
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Stop focusing on Facebook ‘likes’
It amazes me how many businesses and companies are so devoted to increasing likes and gathering followers. Many individuals, and worse still, marketers are obsessed with the goal of ‘numbers’ that they...
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Improve your customer service not your marketing
It wasn’t that long ago, before the advent of social media that if you had an issue that needed to be rectified with a store or business you either phoned their customer help department or wrote them a...
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Lawyers and social media – What the Dickens?
“The one great principle of English Law is to make business for itself” – Charles Dickens 150 years ago the future was a blank canvas and the future was with technology. The invention of the electric...
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Is it time for a social media spring clean?
Summer is finally around the corner which means it’s time for a long-awaited spring clean. All those warm winter clothes have to be put away, which means tidying up your storage spaces and cupboards....
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Writing, Spelling, Grammar and Publishing
Social media is the perfect place to publish your writing. Whether it is a blog, a Tweet, a status update or simply sharing an article, you have created something for the whole world to see. In its...
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Social Media is not just for Christmas
It’s that time of year which means that Christmas is just around the corner so no doubt you have started your Festive marketing campaign. Big retailers have started their Christmas push by spending...
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4 Ways to Avoid Getting Hit by Negative SEO or New Unnatural Links
When helping clients with Penguin or manual actions for unnatural links, it’s common for companies to start asking questions about negative SEO. Once clients understand how Penguin works, and how...
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